is a creative studio and branding agency for brands that like their ideas fresh and a little fizzy. We partner with curious minds and bold brands to craft identities, stories, and digital experiences that pop.

mimosa is a creative studio and branding agency in Berlin, a laboratory for new paradigms that gives brands, campaigns and websites the clarity and beauty they need to be believed.

Three friends making hand signs in a barThree friends with white lilies in a parkA singer in red on a stage with red curtainsA friend at brunchFriends together on a summer eveningTwo friends hugging at nightThree friends in a steel elevatorTwo people working at a long table in a studioTwo friends with gold balloons in a hallwayA person in a camel coat on a city streetA person seen through a glass door on a street

What we believe

Hope comes before proof. Before we design anything we look for what there is to hope for in an idea, because a brand convinces other people only when the ones who made it were convinced first.

The heart is faster than the mind. People decide in a second whether to trust a company, before they have read a word about it. Beauty is how people believe, so we treat it as a practical part of the work.

Nothing is boring to us. A sample library, an appeals body and a platform for charge point operators get the same care as a fashion house, because the most surprising brands come from the categories nobody expects.

Consistency compounds. Small decisions made the same way every time add up to trust, so we build the systems that keep a brand consistent across every team and channel.

Taste stays human. We use AI wherever it makes the work better, and the judgement of what is worth making stays with our team.

The mimosa team at work at the long table in the studio

What we do

Branding, websites and campaigns. Three disciplines in one studio, so everything your audience sees is consistent and consonant with your intentions.

mimosa builds brands that people feel something about. We define the position, the audience to win and what the brand says to them, then design the name, logo, typography, colour, imagery and tone of voice together, so every touchpoint feels like the same company.

Services

Strategy, positioning, naming, visual identity, tone of voice, guidelines, templates and design systems.

Studio

mimosa is an independent creative studio, founded in Berlin in 2015. Our core team leads every project, and a close network of photographers, filmmakers and developers joins as the work requires. We work globally from our headquarters in B23.

How we work

One team stays with each client from the first conversation until the launch. Clients work with us on a single project, in a sprint of four or twelve weeks, or on a retainer of three, six or twelve months.

Our approach

We call our approach artisanal intelligence. We use every tool available to make the best work possible, all of them in the hands of a team that decides, for every client, what the work needs and what serves their interest best.

Two of the team working at a laptop in the studioA designer at work at her monitor in the studio

Clients