Advertising agency in Berlin
mimosa develops advertising campaigns and produces them.
The people who develop each campaign also produce it. mimosa is an advertising agency in Berlin. We develop campaigns and produce them, so what we present is what goes live. For Libra by Wolters Kluwer we cast no actors: every person in the film is a practising lawyer from Germany, Romania, Poland or another EU country, playing themselves. The film was shot in Berlin and extended into a key visual system that runs in every language, from station screens to the landing page. We work from Greifswalder Straße in Prenzlauer Berg, in the Pankow district of Berlin.
What we do
- 01
Campaign concept. The campaign idea, tested for whether it can be produced. We present one or two ideas we believe in.
- 02
Film and photography. Direction, production and post production with crews we have worked with for years, scaled to the budget.
- 03
Key visuals and adaptation. One system that holds from a station screen to a banner to a landing page, and localises across languages without being redrawn.
- 04
Paid social and media. We run the buying on a retainer, and the creative is designed as advertising rather than cropped from a post. Where you have a media partner, we make the work and leave the buying with them.
- 05
Brand platforms. The line and the idea a brand can use for years.
- 06
Templates and files. Templates, guidelines and editable files, so the client's team can extend the campaign to new formats.
Questions
Concept, art direction, film and photography production, key visuals, adaptation across formats and languages, and paid social including the media buying when you want it in one place.
Yes, on a retainer. Creative and buying working together is the point: the ad that performs is usually the one designed as an ad rather than cropped from a post. We do it as an ongoing engagement because paid only pays back when someone watches it weekly. If you already have a media partner, we are happy making the work and leaving the buying with them.
It depends on what gets produced. A concept with a set of assets on an existing brand is one kind of project. A launch with film, casting, photography and a rollout across markets is another. After a first call we send a proposal with a fixed scope and price.
Four to eight weeks from brief to delivered assets for most campaigns. Longer with film production, casting or a shoot tied to a location or a season. Real deadlines are workable and we plan backwards from the date.
Yes, and we read them properly first. Where they are silent or contradict themselves we will say so and propose the rule rather than quietly inventing one. If the guidelines are the actual problem, we will tell you that too.
Yes. Sometimes the most interesting answer is not to cast actors at all, as with Libra, where real lawyers played themselves. We handle the selection, the releases and the direction either way.
Always, along with the fonts and links needed to open them. You own the work and you can extend it without us.
Book a 30 minute call at koalendar.com/e/mimosa or write to hello@mimosaagency.com. The call settles the scope and the next step.
What we believe
Every company has a decisive moment, and we are there for it, believing in the people who change things and building what lasts long after the moment has passed.
Tell us what the campaign needs to achieve.
Book a 30 minute call, or write to hello@mimosaagency.com.