cast practising lawyers from four countries as themselves in the campaign for Libra by Wolters Kluwer, an AI workspace for lawyers.

Giving lawyers certainty with Libra

In law, trust is earned with proof, and the AI that lawyers welcome will be the one that shows its sources. Libra by Wolters Kluwer is built on that idea: made for lawyers by lawyers, on verifiable legal sources, in more than ten European countries and their languages. For its hero campaign we made one bet: no actors. Practising lawyers from four countries play themselves.

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Legal and policy
Services
Campaigns and communications
Libra
Libra, photography, the film stage, Sergiu Stănilă
Libra, logo, the lockup in ink on Warm Grey
Libra, photography, Franziska Hahn
Libra, photography, Edyta Dęmska at the head of the table
Libra, quote ad, Franziska Hahn
Libra, the line in every market
Libra, in the world, the totem at Berlin Hauptbahnhof
The Libra out of home family: three screens.
Libra, photography, Franziska Hahn in the car
Libra, photography, Pamela Lam in the armchair
Libra, photography, Sergiu Stănilă at the desk
Libra, film stills, the brand film's own lines
Libra, film still, the Warsaw boardroom wide
The Libra ad family: the question carousel.
Libra, photography, Edyta Dęmska on a call
The Libra out of home line on the dark ink of its film.
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