designed the identity of ODD, a strategy and creative studio working out of Buenos Aires, Barcelona and Lisbon, around an oval and a palette of named colours, from Frankenstein green to Lady in Red.

Making room for the unexpected with ODD

The ideas that change things usually sound strange the first time they are said out loud. ODD, a strategy and creative studio working out of Buenos Aires, Barcelona and Lisbon, works on a belief we share: the strangest answer is often the right one. We supported it with branding.

Industries
Lifestyle and culture
Services
Brand strategy and identity
Cultural and trend research
ODD
ODD, the oval D in Romeo on Frankenstein
ODD, the televisions in the grass, THAT WASN'T A MICRODOSE
ODD, type, the mutation: Somos un, EXPERIMENTO MUTANTE in Redaction, 50 and 100
ODD, the wire face
ODD, the glass bell
ODD, colour, una conversacion visual in ten pairings
ODD, the riddle, oportunidad, diseño, diligencia, the sun mask and the six names in ovals
ODD, qué es ODD?
ODD, cada sentimiento, the quote over the moon in a hand
ODD, LA MAGIA DEL ABSURDO beside the armchair figure
The ODD graphic elements: the oval and the pixels.
ODD, the chair on fire
The ODD line on Matecito: EL LLAMADO A BUSCAR ALGO MÁS.
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