Keeping an icon ahead of its time with GUESS
An icon stays an icon by speaking to every new generation in its own language. GUESS, founded in Los Angeles in 1981 and known for its black-and-white advertising, has done that for more than forty years. We worked inside its European social team in 2023 and 2024, reading fashion and culture every month and writing concepts for its events and campaigns.
- Industries
- Fashion and beauty
- Services
- Campaigns and communications
- Cultural and trend research
- Community and content ecosystems
Tell us what you are making.
Book a 30 minute call, or write to hello@mimosaagency.com.