art-directed image worlds for American Tourister, the Samsonite luggage brand, for its display stands and campaigns in 2024, one of their first flagship projects testing AI workflows.

Bringing joy to travel with American Tourister

American Tourister, the Samsonite brand, makes packing joyful, with suitcases that are colourful, lightweight and affordable. For its display stands and campaigns we directed image worlds made with AI.

Industries
Lifestyle and culture
Services
Campaigns and communications
Community and content ecosystems
Integration of AI, innovation and emerging tech
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