mimosa is a creative and branding agency in Berlin.
Who we are
We are a set of optimistic dreamers able to believe in you before anyone else. We operate as a creative studio and collective obsessed with the simple notion that all good ideas start from hope. Think of us as the doulas to your good ideas.
We are with you at every pivotal moment. When a new paradigm takes shape and there is a threshold to cross, we cross it with you, and we stay for everything on the other side.
What we believe
It all starts with Hope. Before we design anything we look for what there is to hope for in an idea, because a brand convinces other people only when the ones who made it were convinced first.
The heart is faster than the mind. People decide in a second whether to trust a company, before they have read a word about it. Beauty is how people believe, so we treat it as a practical part of the work.
Nothing is boring to us. A sample library, an appeals body and a platform for charge point operators get the same care as a fashion house, because the most surprising brands come from the categories nobody expects.
What we do
We give a new company or a new idea its name, its identity, its website and the campaign that introduces it. People meet a company through all four, so we make them together and the company speaks with one voice from its first day.
A name is the first story a company tells. We find it, then build the identity and the guidelines that keep it consistent wherever it appears.
Structure, copy, design and development of websites that load fast and rank well in search.
Launch campaigns, brand films, social content and out of home advertising that bring a brand in front of its audience.
How we work
With mimosa, every project is founder-led. We build a custom team for each piece of specialised work, and you always have the same familiar face on the other end.
Photographers, filmmakers and developers from a network of more than five hundred creatives in ninety cities join as the work requires. We work in English and German.
A project begins with a workshop with the people who lead the company, and every later decision is measured against what we agree there.
A launch identity and website take four weeks, and a complete brand with strategy and website takes twelve. At the end the files and the design system are handed over to the company's own team, and clients who stay continue on a retainer.
Our approach
We use every tool available to make the best work possible. All of them are in the hands of a team that decides, for every client, what the work needs and what serves their interest best.
Who we work with
We are industry agnostic, because the world is exciting in all its breadth. What brings our clients together is that each of them is changing how something is done, whether that is how lawyers work, how music is made or how forests are protected.
- Fashion and beauty. Brands that stay current and keep their point of view, season after season.
- Technology and AI. Brands and products for AI, data and new platforms that people understand and trust.
- Finance and future of work. Clear brands for the platforms that change how people earn, invest and work.
- Hospitality and experiences. Spaces, moments and stories that bring guests back.
- Lifestyle and culture. Publishers, collectives and platforms that shape how people live and connect.
- Wellness and health. Brands for physical and mental wellbeing, with scientific credibility and real warmth.
- Climate and sustainability. Organisations that communicate a more responsible future with credibility and focus.
- Legal and policy. Institutions that speak plainly, look credible and earn public trust.
When we come in
We make a brand for the stage a company is in. It has to be believed at the start, stay recognisable as the company grows, keep what people love through a change and be understood in each new market.
- Start. We give new companies their name, identity and first website, ready for a launch or a funding round.
- Scale. We build the brand systems and campaigns that keep a growing company recognisable in every season.
- Change. We lead the rebrand, or the careful refresh, when a company has outgrown how it looks.
- Expand. We take the brand into new markets, audiences and products, with campaigns made for each one.
Fashion and beauty
Fashion and beauty are remade every season, and the brands that last are the ones people still recognise after each change. We work at that pace, with concepts, shoots and visual worlds, identity and packaging, and campaigns adapted for every market with local creatives.
Technology and AI
A new technology is adopted once the people it is made for understand it, and trust follows from there. We work with companies in AI, data and emerging platforms and say what their product does so that a buyer understands it in one read, with one visual system for the product, the deck and the documentation.
Finance and future of work
Companies in finance and work ask people for a serious kind of trust, with their money, their hiring or their career. We answer with clarity, in identities and websites that say plainly what the company does, campaign assets for its European markets and reports in English and German.
Hospitality and experiences
Guests come back to the places and services that made them feel welcome, and that welcome begins before they arrive, with a name and a first impression. We give them a name and an identity, and we carry the brand into every market it enters, with campaigns adapted country by country.
Lifestyle and culture
Labels, magazines, venues and artists already have a voice, and their audience knows when it is real. We give that voice a name, an identity and a website, and we make campaigns in which the people of a scene speak for themselves.
Wellness and health
A health brand has to be believed by patients and by doctors, often about subjects that were long kept quiet. We bring scientific credibility and warmth together, in identity systems, editorial work and research for companies in medicine, care and wellbeing.
Climate and sustainability
Much of the work that protects forests, land and energy happens out of sight of the people whose choices decide it. We make that work visible and credible, with identities, launch campaigns and a strategy for the channels where those decisions are made.
Legal and policy
In law and policy, trust is earned with proof, and the people who need that proof are often not lawyers. We develop launch strategies and campaigns that speak plainly, so an institution is understood and trusted by the public it serves.
In their words
“For me it has been nothing but a joy collaborating with you on this, from the first discovery call until tying up the final details. I am so incredibly proud of the work we have done together.”
“They perfectly integrated our visions and expectations after just one workshop and continued to show us brilliant designs, amazingly executed in whatever tool we desired.”
“They are extremely knowledgeable.”
“Absolutely amazing work. On to a long term partnership.”
Bryony Whitehead Marketing Manager, Libra by Wolters Kluwer
Britta Dünschede Marketing Manager, Chainbalance
Laura Friebe Chief Growth Officer, Sentiance
Vera Wienken Director Marketing, Libra by Wolters Kluwer
Latest
Recognised by Awwwards. Award · 2026
The exposure economy. Mood Swings · September 2025
They promised exposure. Here's what I got. Mood Swings · September 2025
No more free labor: a freelancer's toolkit. Mood Swings · September 2025
Looking back. Mood Swings · April 2024
