built the first online shop and the lookbook of Kajal New York, an independent clothing company for feminine wear in repurposed fabrics.

Letting the clothes speak with Kajal New York

Clothes made to last deserve to be shown with the care they were made with. Kajal New York is an independent clothing company making bold, season agnostic feminine wear in repurposed fabrics, where craft, sustainability and design meet. We supported it with its first online shop and its lookbook.

Industries
Fashion and beauty
Services
Development of digital products and platforms
Community and content ecosystems
Year
2022
Kajal New York
The Kajal New York logo.
The Kajal New York home page, with a still from The Six Way Blazer film.

The shop steps out of the way of the clothes, with white space, one small wordmark and the garment as the only thing that speaks, on the lookbook, on every product page and in the three emails that say an order is on its way. It launched in March 2022 and has carried the label's collections since.

The Ready to wear page of Kajal New York, the models side by side.
A Kajal New York product page on a phone: Biker Leather Jacket.
The Ready to wear page of Kajal New York on a phone.
A Kajal New York product page: The Zoe Dress, with size XS selected.
Three phone screens of the Kajal New York shop: Ready to wear, The Zoe Dress and the cart.
Six Kajal New York looks on studio grey.
The Accessories page of Kajal New York, with campaign photographs.
The Mini Trove Bag in Verte from the Kajal New York shop, in three states.
The Kajal New York home page: Shop Sets, Shop Blazers.
The Kajal New York lookbook: Look 1 to 4.
Three Kajal New York emails.
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