designed the identity of silai, a made-to-measure tailor for men that grew out of a Bangkok tailoring house.

Stitching a legacy into a name with silai

A suit made for your body alone was long a luxury for the few with a tailor nearby. silai brings that tailor to your door: suits and shirts made to measure for men across Europe, measured at home or at an appointment, from a tailoring house founded in Bangkok in 1988. We supported it with branding.

Industries
Lifestyle and culture
Services
Brand strategy and identity
Development of digital products and platforms
silai
silai, the business cards in all four colours
silai, the first line
silai, post Get Your Perfect Fit Now.
silai, post Make It Truly Yours...
silai, the logotype across the photograph
silai, buttoning the jacket
A silai interface card: Lapel width.
Three phone screens of silai: Bespoke, the garment and the product.
silai, the Cornflower shirt laid flat on Mahogany
silai, the About page, Designed in Germany
A silai poster: Because Details Matter.
A silai interface card: Color and Add to cart.
silai, the white shirt
The silai Events page.
The silai closing line: Yours Truly.
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