Rebrand.
A rebrand renews how a company looks and sounds once it has outgrown its brand.
Since 2015 mimosa has renewed the brands of established companies in technology, fashion, retail and culture.
What you get
Positioning, identity and website, delivered as one system.
- 01
Brand Sprint. Positioning, name and identity, delivered as a complete system.
- 02
Website Sprint. A website designed and built on the new identity.
- 03
Partner. Continued direction for brand, website and campaigns after launch.
What is included
- 01
A senior team. One senior team from the first workshop to launch, with specialists added as the work requires.
- 02
Strategy workshop. Audience, character and direction, agreed before design begins.
- 03
Positioning and voice. The single claim the brand holds, and the voice in which it speaks.
- 04
Naming. A new name, where one is required.
- 05
Identity. Logo, colour, typography and the system that joins them.
- 06
Guidelines. The reference from which the brand is run.
- 07
Website. Designed and built on a platform managed in house.
- 08
Handover and training. Design libraries and a training session for the in-house team.
- 09
Source files. Every working file, transferred on completion.
“For me it has been nothing but a joy collaborating with you on this, from the first discovery call until tying up the final details. I am so incredibly proud of the work we have done together.”